Seven core principles digital marketers forget

http://econsultancy.com/us/blog/62791-seven-core-principles-digital-marketers-forget

If you aren’t doing anything remarkable, don’t show up Seth Godin wrote an entire book called Purple Cow on “being remarkable”. His point was simple: unless you aren’t doing something remarkable such as launching a product that solves a problem well or a service that serves a compelling need, in a way that’s never been done before, you aren’t getting traction at all.

Pratik Dholakiya discusses some of the pitfalls even well experienced marketers forget.

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