Seven core principles digital marketers forget

If you aren’t doing anything remarkable, don’t show up Seth Godin wrote an entire book called Purple Cow on “being remarkable”. His point was simple: unless you aren’t doing something remarkable such as launching a product that solves a problem well or a service that serves a compelling need, in a way that’s never been done before, you aren’t getting traction at all.

Pratik Dholakiya discusses some of the pitfalls even well experienced marketers forget.


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