A quick show of hands, please: how many of you are running guest WiFi for your organization? Free WiFi is now available in coffee shops, hotel lobbies, hospital waiting rooms, and retail locations across the country. These days, customers check for — and expect — wireless access.
Provide a better user experience and increase brand exposure using your guest WiFi.
Why this is awesome
Here are some benefits: first, you get access to aggregate and anonymous demographic dataFacebook provides about your Page and on check-ins — statistics like the age and gender of those groups of people connecting. This helps you understand more about your audience, which can help you tailor customer experience and advertisements. For example, what if you’re a coffee shop and discover that the majority of your customers are women in their 30s? Maybe you make some changes to your coffee and food menu, or tune the type of music playing in your shops, or update the content of your Facebook Page to better suit their tastes.
When guests check in on Facebook, a story may post to their News Feed, viewable by their Facebook friends. People can see that their friend visited your location and “like” this story, thereby promoting your organization with virtual word-of-mouth recognition. And if friends of your guest are close by, they now know about your business and may decide to visit as well.
Configure in two clicks
Deploying guest access using WiFi with Facebook login takes two clicks in Cisco Meraki’s dashboard: first elect to use a splash page for guest SSID sign-on, then select “Facebook Wi-Fi” as the method for sign-on.
It’s that simple.
Enabling WiFi with Facebook Login.
Pairing your organization’s Facebook Page with your Cisco Meraki network.